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I CREATE IMPACTFUL AND MEMORABLE BRAND EXPERIENCES

THE STRATEGY

Branding & Rebranding

I would work closely with you to understand your company's goals, target audience, and brand values and use that information to create a visual identity that effectively communicates your brand's message and differentiates it from competitors. My role as a graphic designer in your branding or rebranding process is crucial. I will use my expertise in creating and revising visual elements such as the logo, typography, color scheme, and imagery to elevate your brand and make it stand out.

Brand Name & Taglines

This includes conducting research, generating potential names and slogans, creating visual representations, and collaborating with the branding/marketing team to develop a name and tagline that effectively communicates the company's message, differentiates it from competitors, and aligns with the new name and tagline.

Position & Messaging

This includes conducting research, collaborating the business owner to determine the brand's unique selling points and messaging, creating visual elements that reinforce the message, designing marketing materials and digital assets that align with the positioning and messaging, and working to ensure consistency across all touchpoints of the brand in order to create a distinct image and establish a competitive advantage in the marketplace.

Brand Story & Purpose

This includes conducting research, collaborating with the business owner to determine the brand's unique identity, values, and mission, creating visual elements that reinforce the brand story and purpose, designing marketing materials and digital assets that align with the story and purpose, and working to ensure consistency across all touchpoints of the brand in order to connect with the target audience emotionally and build a deeper connection with them.

Contact

Worcester, Massachusetts

617-903-7786

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