Brand Identity Pricing Packages
Brand identity pricing can range dramatically, with some agencies charging anywhere from $30,000 to $250,000 based on their renown and the project's breadth. However, not every business needs to make such a hefty investment. With 20 years under my belt, I bring agency-level design and expertise without the hefty price tag, making this an ideal choice for affordable branding for startups.
Here’s a look at the suggested pricing for small business clients:
Logo Package
Perfect for startups needing just the essentials to kickstart their journey. This package includes everything you need to set a solid foundation.
BRAND FINDER
We'll start with an in-depth interview to carve out your brand’s identity. You’ll articulate your vision, goals, audience, and more, helping to tailor a design that resonates.
LOGO
Your logo is your business's hallmark. We'll create options that work seamlessly across various applications—ensuring they look great everywhere from a business card to a billboard.
SIGNATURE COLOR
Identify the color that your brand will be known for. Specs provided for consistency across all uses.
BRAND FONTS
Fonts do more than convey words; they convey character. We'll select fonts that align with your brand's voice.
BRAND GUIDELINES SHEET
A succinct guide featuring your logo versions, color specs, and brand fonts to ensure consistency across all platforms. Includes Pantone, CMYK, RGB, and hexadecimal codes.
Price: $6,900
Identity Package
Ideal for growing businesses that require a comprehensive brand setup. This package is popular among small business branding solutions and includes everything from the Logo Package plus additional elements to enhance your brand’s narrative.
COLOR PALETTE
In addition to your signature logo color, we'll develop a secondary palette to complement your brand’s aesthetic.
TAGLINE
Crafting catchy and meaningful phrases that encapsulate the essence of your brand.
VISUAL THEME
We go beyond basics, establishing a unique style with custom patterns, shapes, and more, demonstrated through practical mockups.
SOCIAL PROFILE
Ensure your social media profiles reflect your brand with a custom profile image and banner.
BRAND GUIDELINES BOOKLET
A detailed manual that lays out your brand's strategic foundation and visual identity, ensuring you're equipped to maintain brand consistency as you grow.
Starts at $14,900
Custom Package
Tailored for businesses ready to fully develop their brand's universe. This option is great for those needing more than just the basics and includes everything from the Identity Package plus potential add-ons like social media templates, signage, packaging, and more.
A Note About Websites
While web design is a specialty in itself, the firms I recommend can seamlessly integrate the branding we develop. This ensures your website is a perfect reflection of your brand’s identity.